![](https://www.newthink.com/wp-content/uploads/2023/08/oso-1.jpg)
Oso & Me
Oso's previous theme had served its purpose, but it was aging and bloated with apps and other tacked-on functionality. Newthink was brought in to start from scratch on a brand-new Shopify Plus theme, custom-building every aspect of the site to ensure a pixel-perfect look and flawless, lightning-fast performance.
![](https://www.newthink.com/wp-content/uploads/2023/08/home-work-oso.jpg)
![](https://www.newthink.com/wp-content/uploads/2023/08/oso-2.jpg)
Monogramming Madness
Monogramming is a key Oso offering, and we gave it equivelant importance in our development process. Rather than wrestling within the constraints of a pre-built app, we build this monogramming framework from the ground-up, allowing for a fully custom layout as well as previewing and ordering process.
![](https://www.newthink.com/wp-content/uploads/2023/08/oso-3.jpg)
![](https://www.newthink.com/wp-content/uploads/2023/08/oso-4-scaled.jpg)
Shopper Friendly
Every step of the shopping process reflects an effort to make the user's experience as enjoyable and efficient as possible - from the usable color swatches everywhere, to the seamless filtering process, to the model view option on the collection pages.
![](https://www.newthink.com/wp-content/uploads/2023/08/osoandme-logo.png)