http://www.newthink.com Just another WordPress weblog Wed, 18 Jan 2012 19:24:48 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 http://www.newthink.com/identity/fortis-software/ http://www.newthink.com/identity/fortis-software/#comments Mon, 25 Jan 2010 21:35:29 +0000 admin http://newsite.newthink.com/?p=164 We were contacted by Fortis Software to re-brand the identity for them and their two subsidiaries: Fortis Data and Fortisware. The logotypes needed to be cohesive to the brand, yet easily stand apart. “Fortis: is Latin for “strong” – and they wanted to convey this in the logotype itself, rather than including a symbol as well. We also created an entire style-guide for how the logos are to be used.

]]> http://www.newthink.com/identity/fortis-software/feed/ 0 http://www.newthink.com/identity/meyer-son-2/ http://www.newthink.com/identity/meyer-son-2/#comments Mon, 25 Jan 2010 21:32:50 +0000 admin http://newsite.newthink.com/?p=157 New logo, with alternate versions, for Meyer & Son.

]]> http://www.newthink.com/identity/meyer-son-2/feed/ 0 http://www.newthink.com/identity/chapman-baehler/ http://www.newthink.com/identity/chapman-baehler/#comments Sun, 24 Jan 2010 21:34:56 +0000 admin http://newsite.newthink.com/?p=160 Logo for renowned photographer Chapman Baehler. Mr. Baehler wanted a new logo to go along with the site we were creating for him. After many different options for fonts and placement, this was the final logo.

]]> http://www.newthink.com/identity/chapman-baehler/feed/ 0 http://www.newthink.com/identity/goodrep/ http://www.newthink.com/identity/goodrep/#comments Sat, 23 Jan 2010 21:35:14 +0000 admin http://newsite.newthink.com/?p=162 Simple, yet effective logotype for a Web PR Firm in Los Angeles.

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